how-one-retailer-used-nfts-to-challenge-luxury-fashion-norms-–-adweek

Fashion & Apparel

Dutch e-commerce brand Winkelstraat.nl is exploring the future of fashion with the first wearable NFT

How One Retailer Used NFTs to Challenge Luxury Fashion Norms
The retailer paired an NFT with a limited-edition drop of ‘NFTees’.We Are Pi

Headshot of Brittaney Kiefer

By Brittaney Kiefer

15 hours ago

As more brands jump on the rise of NFTs (non-fungible tokens), a Dutch e-commerce retailer is using them to subvert the luxury fashion industry.

Headshot of Brittaney Kiefer

Brittaney Kiefer

  • @BrittaneyKiefer
  • brittaney.kiefer@adweek.com

Brittaney is Adweek’s European creativity editor.

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